Acrisure Unveils New New England Region as North America Rebrand Nears Completion

Rebranding Under The Acrisure Name

In a major statement about its intentions in our region, national insurance brokerage Acrisure has announced the formation of its New England Region which will see a consolidation of its business operations in the six New England states.

Paul Plunkett

Encompassing its businesses in Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island and Vermont, Acrisure’s new New England presence includes 27 office locations, with nearly 400 employees serving over 57,000 customers. The Company also operates a key office in Boston’s Back Bay, home to colleagues working in Innovation, Marketing and Cyber Services.

Acrisure Partner Paul Plunkett will serve as Managing Partner of the New England Region.

“We’re taking the bold step of unifying the business under the Acrisure brand with the New England market being one of the final steps in our branding journey,” said Greg Williams, Co-Founder, Chairman and CEO of Acrisure. “Under Paul’s exemplary leadership and long-term experience, I’m confident our New England clients will understand Acrisure’s mission is to provide the highest level of expertise and service while meeting the growing financial needs of our customers.”

A native of Vermont, Mr. Plunkett boasts more than four decades of industry experience in commercial and personal insurance solutions.

“I am privileged to take on the role of overseeing Acrisure’s New England Region and am grateful for the trust placed in me and the Region’s leadership team by Greg and Acrisure’s Executive team,” Plunkett stated.

Added Plunkett, “With my extensive experience living and working in New England, I have a deep understanding of the unique dynamics and opportunities in the region. I am excited to get the ball rolling under the Acrisure brand to best support the broad needs of our clients.”

As part of its decision to establish a separate New England region, the brokerage firm noted that the dynamics of the economy here. According to the Federal Reserve Bank of Boston, noted the company, New England is experiencing its lowest unemployment rate since 2000, falling below 3% in October 2023. This is being driven in part by a surge in “nonfarming” sector growth such as education and health services. This, along with other micro and macroeconomic factors, the company says, makes the region a dynamic environment in which to focus on growth.

In the last nine years, Acrisure has grown in revenue from $38 million to $4.4 billion and today employs 17,000 colleagues in more than 20 countries.

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